In the present scenario, where internet has made its benchmark in each and every field, has also pushed the marketing techniques to be more advanced and effective. Now the old marketing strategies have been replaced by the new techniques and information where consumers are using the source of internet for purchases and information. Promoting a business involves making strong bonds with your audience by using social media as a promotional tool.
By promoting your business through social media and offering special price promotions to your social supporters, you can ultimately raise your potential sales in the long run. Approaches should be planned in a manner that appeals to the interest of your audience and offers value turning it into sales lead. Any kind of such promotions can be enormously helpful to help a brand determine the type of social program that will help achieve objectives.
Organizing sweepstakes can be a great way to attract the audiences. Sweepstakes are a game of chance, meaning at the conclusion of the sweepstakes a random drawing takes place and the participant has no control over the outcome. When preparing a social sweepstakes, one of the major difficulties is safeguarding consumers are involved with your brand and exhilarated to share the sweepstakes. Creating gamification into sweepstakes is one way to generate engagement while still classifying the promotion as sweepstakes.
Surprise & Happiness
From the part of the audience it is always delightful thing when you get surprise from a brand. The selection is such cases are mostly done on a random basis and the selected audiences are greeted with some gift. These kinds of tactics are an excellent way to create excitement and loyalty from the side of audience for a particular brand or company.
In a contest, the winners are not selected on the random basis but instead picked by a panel of judges or votes. The need of skill and talent is also their while participating in such contest. And the contestants are judged on special criteria. The most common criteria we see is: Creativeness, Innovativeness, and a specific element that relates to the brand or contest theme. A contest is a great way to create excitement and engagement with your brand on social media.