How To Promote An E-Commerce Business?[ssba-buttons]
In today’s world, markets and marketing have moved to a different dimension, most of the buyers and suppliers are no more dependent on inhouse sale. Internet users have grown to a great extent and people nowadays mostly prefer online shopping as it brings them many benefits including time, price and flexibility. We can also see a great boom in E-Commerce Business in the last few years because it makes it easy to get all the things in one place.
So before getting into the ways for promotion of E-Commerce Business lets understand what is an E-Commerce Business.
What is an E-Commerce Business:
Electronic commerce or e-commerce can be referred to as a business model that enables firms to sell things over the internet and individuals to purchase them over the internet.
In other words, we can also say that this is a kind of business model where search engines such as Google, Bing will act as the shopkeepers to sell the service or products and the buyers instead of travelling to the outlets will switch to their screens to get their supplies. In addition to these, you can also use several e-commerce platforms like Amazon, Flipkart or eBay, etc.
In lay man language, we can say search engines will display the product/service, If it’s able to reach the product page, and of course the most relevant gets on the top.
“ Over 2.14 billion people worldwide are expected to buy goods and services online in 2021, up from 1.66 billion global digital buyers in 2017.”
So as per the current scenario, we can say that the online market is the best platform for any kind of business growth in the upcoming years.
To Promote E-Commerce Business firstly we need Proper Website SEO,
Statics prove that more than 50 per cent of traffic from google is organic and to rank in google search results we require SEO. Now if you are curious about how SEO works, then I have explained it in a very short and crisp manner:
Competitor analysis: With the help of SEO analysis you can easily find the true competitors, which will further help you to capture the market.
Content analysis: google ranking is based on proper content optimization and without proper keywords, it would be really hard to reach the correct audience.
Trends: Results are always query-based so if you know the question of the audience, you can be the right answer to them.
Voice Optimization and Image search: Any search engine or AI are just software programs, so they can’t differentiate between two images till the images have a proper alt-tag and image naming. For eg: without an image naming or alt-tag, google cant find out it’s the Taj Mahal or the Eiffel Tower.
Similar is the case with voice search, so to rank in image search or voice search one has to get proper SEO.
Other than these there are many other points that matter like, the website is properly indexed, page load time, bounce rate, etc, etc, etc; but if you want the audience to reach the page, and the product to appear on the top of search results, proper Search engine optimization is mandatory.
To Promote E-Commerce Business is finding the Correct Marketplace:
Before choosing any platform we required to find the strength of the platform we are planning to use for the business, with respect to the target audience and the product or service to be offered.
For example: If we deal in mill-machinery or heavy spare parts, will Amazon be able to help get the sale we desire for? Of Course not because it’s not the appropriate platform.
So it’s very important to choose the best suitable platform.
To Promote E-Commerce Business try to catch Eyeball Attention:
While shopping online users can’t directly see or touch the product they are paying for, so the photos, design, and description provided in the catalogue are the only way to reach the buyer. Design the catalogue in such a way that the user gets involved in the catalogue and observes the product or service, maximum description will help the user to choose the exact product they are searching for.
Just try the above tips to promote the e-commerce business and no doubt you will double the sale in the first month itself. For other ideas read our next blog.