How to Promote Your Business Through EPR?


EPR fuels your brand’s online marketing strategies effectively. If undertaken correctly and placed methodically on the web by an expert press release agency, the PR activity can boost your business like none other and take your brand graph many levels up.

PR websites like,, and are the platforms that digital marketers use extensively for the momentous promotions of brands and businesses. There are also some free EPR distribution services which can be used but paid PR definitely gets wider circulation along with a detailed analytics on the efficacy of the PR. And it is cost effective too!

For small businesses, online press release in India helps to create goodwill in the local marketplace and attract buyers. Some of the EPR success stories can be seen on the mentioned PR sites to believe the power of EPR.

Yet, there is always a right way and a wrong way to create and distribute EPRs. An experienced agency that knows how to promote your business locally would always deploy the most effectual PR strategies in their digital marketing efforts. Impressively crafted and purposefully placed PR is instantly picked by most digital media and social media platforms. And it goes without saying that brands today with most media attention are ruling the business canvasses. Media mentions take no time to position the brands as experts amidst their immediate competition and in the mind of active consumers too. A single EPR, when used to its optimum, is more than enough to create media mentions worth manifolds more than its cost. Such media mentions also prove to be a great source of backlinks to the business website and fuel the SEO efforts tremendously. The news and content shared in the EPR can also be used to create snippets for other social media channels of the company.

An Experienced and Adept Press Release Agency Helps you to Craft a Noteworthy EPR

Crafting a press release that catches the eye is again an expert’s job! If you have news about the company or a launch that you want to notify your audience about or even the smallest happening around your brand or the products that must capture the attention, have them incorporated in a meticulously written PR by an insightful PR agency. More than half the job is done! But, one must remember that PRs are not sale pitches and they must not come across as one. The moment your PR becomes an advertisement, it is ruthlessly ignored by the erudite audience. A strong PR is your instrument to share expert subject matters, opinions, information or an insight most relevant and closely related to your business, which makes it an interesting read with proofs in form of references and current statistics. INFORMATIVE is the word!

In case you have nothing big to share with your audience, you can have your press release crafted around common consumer issues, while offering solutions in the EPR you plan to circulate on the web. This is the most workable way to garner consumer attention while building business credibility at the same time. And guess what? it works amazing for local media platforms. Another interesting subject to craft your PR about could be to pick a hot, controversial and current topic which could be relevant to your business, and share your opinions around it. You can also use recent business statistics or germane research to bring on a burning topic of conversation in the comment section. A perfect example of this could be around the daily deals being offered by e-commerce platforms. You could raise a powerful topic like “Are Daily Deal Sites Good for Small Businesses”. This could garner a lot of engagement from the target audience, and brand visibility for you.

Thus, a relevant online press release in India with an influential headline is THE tool for your business and brand promotion.

If you want to know further how to promote your business locally, you must remember that consistency is the key to success. Commit to sending at least two timely, significant, and informative EPR entries to major PR websites. If used in the right way, EPR can strengthen your overall digital marketing strategy and help you reach your business goals. They bring an ever-expanding array of backlinks to your business website and come with a great shelf-life. Google News and Yahoo News are the aggregators that catch smartly circulated EPRs and make them visible on e-publications targeted towards your target customers.

Hire a press release agency that knows how to distribute your EPR in a premeditated manner and make use of your website and social media platforms to keep your audience hooked to your news releases. That’s how brands are made, and businesses reach their deserved height!

We at Mostech Softwares are waiting to hear from you to address your queries related to EPR.